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  • MNCMN April Change Summit: "Your Authentic Leadership Brand: Becoming a Trusted Change Leader by Being More of Who You Are"

MNCMN April Change Summit: "Your Authentic Leadership Brand: Becoming a Trusted Change Leader by Being More of Who You Are"

  • 19 Apr 2018
  • 4:00 PM - 6:00 PM
  • Normandale Community College | Partnership Center, P0806 | 9700 France Ave S, Bloomington, MN 55431
  • 3


Maxim Capacity: 108 people
Registration is closed

Topic: " Your Authentic Leadership Brand: Becoming a Trusted Change Leader by Being More of Who You Are

Speaker: Karl D. Speak

Program Overview: 

Many change management leaders have an authentic leadership brand that often goes unused, which results in change initiatives falling short of their potential and change professionals enduring too much stress. Two key things hold back change professionals in their leadership role: 

  • Taking a “hit or miss” approach to practicing the three fundamental principles of building a strong leadership brand
  • Holding back on leveraging the authentic brand that lies within one self

Personal brand pioneer Karl D. Speak and author of the best-selling book, Be Your Own Brand, will provide practical insights and tools to enhance our standing as respected change leaders.

In addition to his three decades as a respected thought leader, Karl leads an innovative change management framework that has been used by companies around the globe. Karl will share his practical insights on how to develop a strong, authentic leadership brand, beginning with three important principles of building a strong leadership brand. He’ll then explain how being more of who you are is the most powerful strategy in becoming a respected change leader. 

You’ll come away with a set of practical tools that will have you energized to build a stronger, authentic leadership brand, elevating your status as a respected change management leader.


  • 3:30 – 4:00 Arrival & Logistics
  • 4:00 – 4:30 Networking / guests start arriving
  • 4:30 – 6:00 Summit Event
  • 6:00 – 8:00 Happy Hour / Networking


Karl D. Speak is a thought leader known for his pioneering work in corporate brand, personal brand and internal brand building. His innovative work has been implemented in companies around the world to build strong, aligned organizational cultures that are the core of every respected corporate brand. In addition to his best-selling book, Be Your Own Brand, he’s also authored Leading Authorities On Business, Winning Strategies from the Greatest Minds in Business Today

Understanding the essential role of leadership in brand building, Karl developed Broadview Leadership Development, a powerful leadership development curriculum based on his innovative Power of Brand Alignment framework. In addition to innovative workshops on leadership development and team alignment, the workshop, Women – Accelerate! Why Hesitate? provides women leaders with a breakthrough learning experience that leverages their natural abilities as leaders. The popular digital app Broadview Personal Brand Discovery Tool has been used by business professionals around the world.

Karl implemented his innovative approach to brand management and internal brand building, through his work at Brand Tool Box, a firm he started in 1984. Since then, he’s worked with well-known brands across a wide variety of industries (His clients include companies like 3M, Cargill, BASF, BMW, Target, American Express) and his perspective has been sought out by various media outlets and publications (Wall Street Journal, New York Times, NPR, CBS, NBC, ABC). Karl also serves as an expert witness in legal cases involving matters relating to brand.

Karl holds a Masters Degree in Economics from the University of Minnesota. He has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, ESADE University in Madrid, among others.

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